I quit Instagram nine times before it worked
4 min read
The first time I deleted Instagram, I lasted four days.
I felt great about it. I told a friend. I felt like I'd figured something out. Then on day five I was bored on a train, and I thought, I'll just put it back to check one thing. You know how that goes. By the end of that week I was back to about two hours a day.
This happened nine times. I'm not rounding up. Delete, feel good, get bored or restless or a bit low, reinstall, feel bad about reinstalling, then use it more so I didn't have to think about it. Same loop every time.
For a long time I thought the problem was me. That I didn't want it badly enough, or I wasn't disciplined. That's the story you get told everywhere. Try harder. Want it more. Download this app that locks you out.
I tried the lock-out apps too. They didn't work either, and now I get why. The app was still sitting on my phone. The icon was still there every time I unlocked it. Getting past the blocker took about ten seconds, and ten seconds is nothing when you actually want the thing.
What finally worked wasn't dramatic
The tenth time, I didn't try to quit forever. I told myself I'd stay off it until dinner. That was the whole plan. Just until dinner. If I still wanted it after that, fine.
It felt almost too small to count. But it also felt possible, which none of the "quit forever" versions ever did. And when I got to dinner and hadn't checked it, it felt like I'd won something small. So I did it again the next day. Until dinner. Then a full day. Then a weekend.
I won't pretend it was smooth after that. There were bad days. I reinstalled once more, about three weeks in, late at night. But this time I noticed what I was doing while I was doing it. And I wasn't starting from zero. I'd stacked up enough small wins that going back felt like breaking something, not like relief.
By around two months in, my screen time had dropped on its own. I wasn't checking my phone before I got out of bed. I wasn't reaching for it in the middle of conversations. I read two books that month, which I hadn't done in about a year. None of that was a goal I set. It was just what filled the space once the scrolling wasn't in it.
The part I wish someone had told me
Getting off your phone is not one big decision. It's a hundred small ones, and you're going to get some of them wrong. The people who manage it aren't the ones with more willpower. They're the ones who made the goal small enough to actually hit, then hit it enough times that the habit started to feel strange instead of normal.
If you're in the delete-and-reinstall loop right now, you're not failing at this. You're doing the normal thing. The loop is the process. It isn't proof you can't do it.
Some people need the app fully gone for this to work. I did, in the end. Other people do fine just moving it off the home screen and setting a timer. Both are okay. The part that matters is the size of the goal, not how hard you lock the door.
Start with tonight. Stay off it until you go to sleep. See how that feels, then decide again tomorrow.
That's how mine actually changed. Nine tries at clearing the whole gap in one jump, and then one time of just stepping.